Mobile Marketing Watch

The Pulse of the Mobile Marketing Community

MMW and it's writers cover an array of topics that touch all areas of the mobile ecosystem — everything from advertising, to technology, and even healthcare.

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Mobile Ads Six Times as Effective as Standard Banners

Channel, location, size and placement all matter for telecom display ads. The telecom industry is one of the biggets spenders on online advertising

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The Mobile Movement:
Understanding Smartphone